So Monday again, and time to fulfill last week’s promise of a link a week until Christmas, this week’s link goes to:

Mattias Östmar and Prfekt, that is offering (and building a tool for) analysis of blogs based on Myers briggs Type Indicator (MBTI) and some other psychology tools for analysis.

Of course you can apply it to responses to blog posts (the readers), and get a profile for the readers of particular group. The interesting idea here is that it will allow advertisers or brand owners to get more in-depth trend analysis of how there brands are perceived and in which context.

Now you need to think about that it’s the analysis of the persona as portrayed on a particular blog, not the person as such behind it (the same person can have different “personas” for different blogs they write).

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